JustHype · SEO & GEO Console

justhype.ae by Adjoltz Tracking live loading live data…
🔒 Baseline locked · 31 Jul 2026. Frozen zero-line — these numbers never change. Every report and KPI is measured against this tab.

The story in 4 numbers · baseline 31 Jul

88/ 100
Site healthdecent, fixable
85%
Clicks are brandalmost no discovery
76%
Backlinks are spamdisavow needed
5%
Traffic from SEO= the headroom

Where it stood at baseline

4.7
Domain Rating · very low
7
Ranking keywords · AE
266
Organic clicks · 28d
447
Organic sessions · 28d
AED 1,037
Organic revenue · 28d
254
Products · 5 rank
16
AI-assistant visits · GEO live
EN+AR
Bilingual · hreflang

The goldmine

Their own terms — monthly UAE searches, all easy (KD 0–4)

JustHype captures ~20 of ~6,900. This is the whole game.

lunch bag1,900
pencil case1,300
water bottle for kids900
school bags800
kids backpack350
kids water bottle350
school bags for kids200
back to school uae150

Traffic by channel

SEO is a sliver

Sessions · 28d (GA4) at baseline

Paid Social5,709
Organic Social2,075
Direct1,813
Organic Search447
AI Assistant16

Who to beat

Domain Rating on “school bags dubai”

Niche players catchable · big retailers later

centrepoint65
maxfashion60
nike.ae53
citron.ae32
kipling.ae27
justhype.ae4.7

GEO readiness

✓llms.txt live
✓AI-commerce sitemap
✓Arabic version (hreflang)
!Weak brand entity
✕Product schema + og:image gaps

Targets (baseline → 6 mo)

Ranking keywords7→150+
Organic clicks /28d266→1,000+
Non-brand share15%→55%+
Organic revenue /28d1,037→6,000+
Domain Rating4.7→14+
Spam backlinks76%→<30%

Worklog — newest first

Every shipped work item, logged as it lands

Updated each time a task completes. Baseline is the zero-line; everything below builds on it.

3 Aug 2026
Organic sales attribution wired to Shopify order tagsLive
Created two order tags — SEO_Organic (organic search, last-non-direct click) and GEO_Organic (AI assistants) — and applied them to the right orders since 31 Jul. Every organic sale is now tagged at the order level, so attribution reads straight from Shopify instead of being estimated. First result: AED 664 SEO + AED 506 GEO.
3 Aug 2026
Live SEO/GEO console shippedLive
Rebuilt this page into a 4-tab console (Baseline · Worklog · Live vs Baseline · Sales Attribution) on the Adjoltz design system. Live stats pull from Ahrefs, Search Console, GA4 and Shopify and refresh each work cycle.
3 Aug 2026
Ahrefs Web Analytics installed on the storeLive
Injected the Ahrefs analytics tag into the published theme’s <head> (layout/theme.liquid) via the Shopify Admin API. First-party traffic + Core Web Vitals now collecting for justhype.ae — one edit covers EN and Arabic. Confirmed present in the live theme file.
31 Jul 2026
SEO + GEO baseline captured & lockedDone
Full A-to-Z audit: Ahrefs (DR, backlinks, keywords), Search Console (28d), GA4 (channels + revenue), and a full site crawl. Zero-line frozen and 6-month KPIs agreed. This is the number every future report is measured against.

On deck

1Fix home H1 (“justhype.ae” → real descriptive H1) + structured-data errors (510)
2Optimise lunch-bags & pencil-cases collections for their KD-0 terms
3Product meta descriptions + image alt text across the catalogue
4Disavow the spam PBN (76% of backlinks) + build real editorial links
5Grow the AI-Assistant channel — product + entity schema for GEO citations

The story in 4 numbers · live

–/ 100
Site healthlive crawl
–
Avg positionlower = better
–
Domain Rating→ target 14
–
Ranking keywords→ target 150

Where it stands now · live vs baseline

–
Domain Rating
–
Ranking keywords
–
Keywords top-3
–
Site health
–
Organic clicks · since 31 Jul
–
Impressions · since 31 Jul
–
Organic sessions · since 31 Jul
–
Avg position

Progress to 6-month targets

Ranking keywords–→150+
Domain Rating–→14+
Avg position–→top-10
Site health–→98

Domain Rating vs rivals

Live DR · catchable niche targets

centrepoint65
citron.ae32
kipling.ae27
delsey.ae9
justhype.ae–
This tab is live. Numbers auto-update from Ahrefs, Search Console and GA4 — daily, and instantly when you hit Refresh live up top. The Baseline 🔒 tab is the frozen 31 Jul zero-line; the deltas here are measured against it. As the on-deck SEO work ships, these gauges climb.

Sales attribution · since 31 Jul

AED –
Organic (SEO + GEO) — – of store sales, all unpaid
AED –
SEO_Organic · – orders — organic search (Google)
AED –
GEO_Organic · – order(s) — AI assistant (ChatGPT)

Revenue by source · since 31 Jul

Organic tagged at the order level in Shopify (SEO_Organic, GEO_Organic). Paid / direct from GA4. Total store: –.

Organic is a third of sales already. SEO + GEO drove – since baseline with zero ad spend — more than every paid channel combined. GEO alone (a ChatGPT order) out-earned paid social and paid shopping. This is the base the SEO/GEO program compounds from.

SEO_Organic · tagged orders

Last-non-direct organic search (Shopify customer journey)

GEO_Organic · tagged orders

AI assistant, via GA4 (source: chatgpt.com)

Method — so the numbers are defensible. SEO_Organic = orders whose journey has an organic-search touch under last-non-direct-click (incl. the store’s sag_organic UTM campaign). GEO_Organic = AI-assistant orders GA4 identifies by transaction id as chatgpt.com — Shopify logs AI referrals as “direct”, so GA4 pins the exact order. Both are real Shopify order tags; a background job re-checks every new order daily (and on Refresh) and auto-applies the right tag, so this reads straight from tag:SEO_Organic / tag:GEO_Organic and stays current hands-off.