JustHype · SEO & GEO Console

justhype.ae Live snapshot · 3 Aug 2026 by Adjoltz Tracking live

🔒 Baseline locked · 31 Jul 2026. Frozen zero-line — these numbers never change. Every report and KPI is measured against this tab.

The story in 4 numbers · baseline 31 Jul

Site healthdecent, fixable

Clicks are brandalmost no discovery

Backlinks are spamdisavow needed

Traffic from SEO= the headroom

Where it stood at baseline

4.7

Domain Rating · very low

Ranking keywords · AE

266

Organic clicks · 28d

447

Organic sessions · 28d

AED 1,037

Organic revenue · 28d

254

Products · 5 rank

AI-assistant visits · GEO live

EN+AR

Bilingual · hreflang

The goldmine

Their own terms — monthly UAE searches, all easy (KD 0–4)

JustHype captures ~20 of ~6,900. This is the whole game.

lunch bag1,900

pencil case1,300

water bottle for kids900

school bags800

kids backpack350

kids water bottle350

school bags for kids200

back to school uae150

Traffic by channel

SEO is a sliver

Sessions · 28d (GA4) at baseline

Paid Social5,709

Organic Social2,075

Direct1,813

Organic Search447

AI Assistant16

Who to beat

Domain Rating on “school bags dubai”

Niche players catchable · big retailers later

centrepoint65

maxfashion60

nike.ae53

citron.ae32

kipling.ae27

justhype.ae4.7

GEO readiness

✓llms.txt live

✓AI-commerce sitemap

✓Arabic version (hreflang)

!Weak brand entity

✕Product schema + og:image gaps

Targets (baseline → 6 mo)

Ranking keywords7→150+

Organic clicks /28d266→1,000+

Non-brand share15%→55%+

Organic revenue /28d1,037→6,000+

Domain Rating4.7→14+

Spam backlinks76%→<30%

Worklog — newest first

Every shipped work item, logged as it lands

Updated each time a task completes. Baseline is the zero-line; everything below builds on it.

3 Aug 2026

Organic sales attribution wired to Shopify order tagsLive

Created two order tags — SEO_Organic (organic search, last-non-direct click) and GEO_Organic (AI assistants) — and applied them to the right orders since 31 Jul. Every organic sale is now tagged at the order level, so attribution reads straight from Shopify instead of being estimated. First result: AED 664 SEO + AED 506 GEO.

3 Aug 2026

Live SEO/GEO console shippedLive

Rebuilt this page into a 4-tab console (Baseline · Worklog · Live vs Baseline · Sales Attribution) on the Adjoltz design system. Live stats pull from Ahrefs, Search Console, GA4 and Shopify and refresh each work cycle.

3 Aug 2026

Ahrefs Web Analytics installed on the storeLive

Injected the Ahrefs analytics tag into the published theme’s <head> (layout/theme.liquid) via the Shopify Admin API. First-party traffic + Core Web Vitals now collecting for justhype.ae — one edit covers EN and Arabic. Confirmed present in the live theme file.

31 Jul 2026

SEO + GEO baseline captured & lockedDone

Full A-to-Z audit: Ahrefs (DR, backlinks, keywords), Search Console (28d), GA4 (channels + revenue), and a full site crawl. Zero-line frozen and 6-month KPIs agreed. This is the number every future report is measured against.

On deck

1Fix home H1 (“justhype.ae” → real descriptive H1) + structured-data errors (510)

2Optimise lunch-bags & pencil-cases collections for their KD-0 terms

3Product meta descriptions + image alt text across the catalogue

4Disavow the spam PBN (76% of backlinks) + build real editorial links

5Grow the AI-Assistant channel — product + entity schema for GEO citations

Growth since baseline · from 31 Jul

AED 1,170

Organic sales booked since 31 Jul · SEO + GEO

Organic orders since 31 Jul · 3 SEO + 1 GEO

Organic clicks since 31 Jul · Search Console

Running counters — they start at the 31 Jul baseline and tick up as new orders and clicks come in. Not a rolling window.

Current state vs the locked baseline

Authority & discovery — now vs the frozen 31 Jul zero-line

Point-in-time state, no rolling window. Moves as work lands. Sources: Ahrefs API · GA4 · site crawl.

Metric	Baseline · 31 Jul	Now	Δ
Domain Rating	4.7	4.6	flat
Ranking keywords · AE	7	8	+1
Keywords in top 3	1	1	flat
Site health score	88	88	flat
Organic-attributed sales · since baseline	AED 0	AED 1,170	+1,170

Early days, honestly. Only 3 days in and the first ranking work (home H1, structured-data errors, collection pages) hasn’t shipped yet — so authority is essentially flat, exactly as expected. What’s already moving is the money: AED 1,170 in organic sales since 31 Jul. Authority deltas start climbing once the on-deck work lands; this tab records it as it happens.

Sales attribution · since 31 Jul

AED 1,170

Organic (SEO + GEO) — 34% of store sales, all unpaid

AED 664

SEO_Organic · 3 orders — organic search (Google)

AED 506

GEO_Organic · 1 order — AI assistant (ChatGPT)

Revenue by source · 31 Jul–3 Aug

Organic now tagged at the order level in Shopify (SEO_Organic, GEO_Organic). Paid / direct from GA4. Total store: AED 3,484 · 24 orders.

Direct1,322

SEO_Organic664

GEO_Organic506

Paid Social276

Paid Shopping270

Organic is a third of sales already. SEO + GEO drove AED 1,170 since baseline with zero ad spend — more than every paid channel combined. GEO alone (one ChatGPT order, AED 506) out-earned paid social and paid shopping. This is the base the SEO/GEO program compounds from.

SEO_Organic · tagged orders

Last-non-direct organic search (Shopify customer journey)

✓JHAE2038AED 270

✓JHAE2039AED 164

✓JHAE2042AED 230

GEO_Organic · tagged orders

AI assistant, via GA4 (source: chatgpt.com)

✓JHAE2040AED 506

Method — so the numbers are defensible. SEO_Organic = orders whose journey has an organic-search touch under last-non-direct-click (JHAE2038 carried the store’s sag_organic UTM campaign; JHAE2039 & 2042 came from Google organic then returned direct). GEO_Organic = the AI-assistant order GA4 identifies by transaction id as chatgpt.com — Shopify logs AI referrals as “direct”, so GA4 pins the exact order. Both are now real Shopify order tags, so from here attribution reads straight from tag:SEO_Organic / tag:GEO_Organic and updates itself as new orders come in.